ELAN PROFESSIONAL LINE: PROFESSIONAL EYEBROW AND EYELASH MAKE-UP
The sisters Anna Kravchenko and Elena Kurchina are ideological inspirers and implementators of the ELAN trademark:
• founders of the “Ruki-Nozhnitsi” network of conceptual beauty salons (ruki-nozhnitsi.com.ua):
— “Ruki-Nozhnitsi” Beauty Bar (1, Sportyvna Square, Gulliver shopping & leisure center, 2nd floor, Kyiv);
— “Ruki-Nozhnitsi” beauty salon (4, Kovpak St., Kyiv);
— “Ruki-Nozhnitsi” Beauty Concept (17, M. Dragomirov St., “Novopecherskiye Lipki” RC, Kyiv)
• founders of the “Ruki-Nozhnitsi” Career Academy of Salon Business— a new format institution in the beauty-industry (primaacademia.com);
• chief editors of the branded “Ruki-Nozhnitsi” magazine (http://ruki-nozhnitsi.com.ua/zhurnal-ruki-nozhnicy);
• founders of the International Brow Artists Association (browartist.com.ua).
The ELAN professional line brand has been created by professional make-up artists for make-up artists!
The eyebrow tint became the first product of the already well-known ELAN brand. Elena Kurchina and Anna Kravchenko have at that time opened the first brow bar in Ukraine, and they really wanted to work with high-quality certified products. They have been developing the tint composition for the whole year focusing first of all on professional brow artists. The brand name was picked at once: ELAN which means ELena and ANna. And now, the brand product line is complemented with many products (eyebrow gel, mascara, professional tweezers for eyebrows, cosmetics bags) and it expands constantly.